Sao Paulo hosts WTM Latin America Fair, an opportunity for the travel industry

More than 600 exhibitors from 50 countries will meet from Tuesday through April 4 in Sao Paulo, Brazil, at WTM Latin America Fair, which offers the travel industry the perfect platform to contribute to the development of products and services.

This year's event will be attended by Latin American countries, including Chile, Peru and Uruguay, as well as El Salvador and Costa Rica, which are increasingly consolidated as destinations of global interest due to their cultural, historical or gastronomic diversity.

The program of the WTM Latin America fair at the Expo Center Norte in Sao Paulo includes a series of conferences, among them the one entitled How can digital technologies transform Latin America into an experience destination for travelers and tourists?

It also includes analysis on the future of artificial intelligence and the use of cell phones, new distribution capabilities and omnichannel compared to product content management, as well as networking sessions.

There will also be a space dedicated to women who want to boost their careers in the travel and tourism sector through the Women in Travel program.

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Tips

Part of old Oranjestad has been reclaimed by the sea - on calm days, the foundations can be seen from the shoreline.