New tourism promoters gain space

As new promoters of tourism, the so-called digital nomads or white unicorns are gaining space, which by means of digital technology make a tourist destination to be placed at the forefront.

They are able to go from one place to another with their computer, using App, social networks and personal blogs and develop a stellar marketing.

Many are entrepreneurs and professionals who do not conform to the traditional model of work and determined to create their own rules, in a different way, setting priorities according to their tastes, innovating and according to statistics their results can be spectacular.

Those who determine to become digital nomads begin to travel by what they have economized, are very thrifty people, able to live in a minimalist way, with the perseverance of their project on the basis of the need to earn money.

It is a way of advertising that can take you to the top of a forgotten corner, barely visited or promoted as a tourist destination.

Such is the scope that can be achieved with marketing through social networks, a blog, a website where a good positioning is achieved in the networks, through search engines which also have to be given clues through tags, keywords, links.

In this era, when digital business represents one of the most attractive activities in the modern world, there are many possibilities for those individuals who enjoy working as white unicorns.

For them, working through their computer, cellphone and travel go together in an alliance that allows them to feel useful and happy.

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Tips

The island was a Spanish colony until 1655, when it was seized by England's navy on the orders of Oliver Cromwell.