Millennials Stand Out As Potential Travelers

In 2020, the millennials will make about 300 million trips around the world; this is a figure to be taken into account by the tourist industry in order to respond to the tastes of these young people born between the 1980s and the beginning of the 21st Century.

The also called Generation Y has a marked predilection to know new cultures, to fall within the locality they visit, and enjoy the customs in a direct exchange with their inhabitants, from which they leave samples through images captured by their inseparable smartphone.

They are the ones who enjoy uploading photos to Instagram. Thus,after knowing the characteristics of the millennials many tourist offers have been redesigned taking into account the preferences of this group.

For these young people who often combine work trips with enjoyment of leisure in an attractive place, apps have been designed that give them information to have a better experience and also virtual agents have created with which they can interact from anywhere.

They also have a tendency to opt for specialized and personalized routes, or also thematic ones.

Analysts of the topic recognize that the millennials have had the opportunity to grow in a world where the internet has opened doors that their parents could never have imagined, and the new low cost airlines have made it possible to eliminate the borders between countries.

Although the Caribbean region has not yet reached its peak for extensive growth in investment in hotel and infrastructure capacities, without affecting the ecosystem; information and communications technologies (ICT) and its application to the tourism product as an added value service, point to an important strategy that should not be neglected.

And this has much to do with that segment that brings more and more travelers every day, and it is the millennials that in 2020, as planned, will make about 300 million trips around the world.

Imagen: 

Tips

The highest peak of Colombia is the Cristóbal Columbus peak, with 5800 meters, located in the Sierra Nevada of Santa Marta, to the north of the country.