Experts warn of Instagram's influence on tourism marketing

The influence of social networks such as Instagram should be very much taken into account by tourist destinations and businesses, according to expert analysis.

This network is currently a completely free marketing channel in favor of the leisure industry, as its promotions increase the desire of potential travelers.

A large percentage of vacationers look to Instagram publications to explore exciting publications and find inspiration before deciding where they will travel.

 Instagram is an app that has 1 billion active users on the globe, and offers the ability to run all the steps to the booking process almost instantaneously.

Its users' age range has to do with the so-called millennials and according to experts 41% are under 24 years old.

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When Martinique's Mont Pelee volcano erupted in 1902, the lava and poisonous gas killed all but one of St-Pierre's 38,000 citizens - the lone survivor was a prisoner in the city's jail.