MICE tourism reports higher revenue per participant in Mexico

Mexico hosts more than 266,000 events of the industry of meetings annually, which are attended by about 29 million participants, who generate an annual economic revenue of $24.97 billion dollars,

The Ministry of Tourism announced that this means 1.50% of the national GDP.

MICE segment travelers spend approximately 53% more than one for pleasure, according to figures from ICCA (International Congress and Convention Association) clarified David Hidalgo, Director of IBTM Americas.

A research of Mice Travel Report, elaborated by IBTM Americas, indicates that 63% of the tourists who visit a destination for conferences, meetings, conventions choose 4 and 5 star hotels.

Meanwhile, 16% stay in 3-star hotels and only 3% in 1-star hotels, while 13% do so in other types of paid establishments that are not hotels and 5% in private properties free of charge.

The Mice Travel Report specifies that per trip a meeting tourist spends an average of $4,580.10 per night.

It also recognizes that it is men who travel the most in the MICE category, and represent 69% of tourists, while women represent 31%. 

The MICE segment has the advantage that it breaks with the tourist seasonality, that is to say that in any time of the year it is active, without low seasons and the meetings travelers do not only attach themselves to the working activities, but they choose other options of the tourist destination, which increases its economic income.

 

 

 

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Tips

El deporte nacional de Rep. Dominicana es el béisbol. Cuando Sammy Sosa regresó en 1998 después de una temporada triunfal con los Chicago Cubs, las multitudes le aclamaron a lo largo de los 40 km que separan el aeropuerto de su casa