Destination Promotion is on the rise through Instagram

The Annual Study of IAB Social Networks, announced that Instagram is a platform that grows every day and is the favorite of many tourists who immediately upload images that reveal their stay in tourist destinations.

Experts point out how this boom threatens to force the entire tourism industry to adapt to a consumer eager to show off.

The exhibition of pleasures and singularities is shown as a travelers trend, who continuously upload to Instagram the images of the places they travel, what they eat and the type of accommodation, so hotels, travel agencies, tourist destinations and modalities must fulfill this enjoyment the tourist feels to expose everything.

This social network has become an excellent marketing policy totally free and in favor of tourism, as these promotions make the desire of potential travelers grow.

A large percentage of tourists look for Instagram publications to explore exciting publications and find inspiration before deciding where to travel.

Tourism Executives should pay attention to this possibility of advertising and get in keeping with what the users of this network demand, in order to learn how to position themselves with this sector and offer a technological and personalized experience to such travellers.

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